Campbell Soup Company (CPB)

Dividend Opportunity — Ex-Date Thursday, January 8, 2026

Ex-date passed
Ex-Date
Jan 8, 2026
Dividend
$0.3900
Forward Yield
5.96%
Payment Date
Feb 2, 2026
Opportunity Scores
Tier 3Medium Confidence
Capture Score
57
Long-Term Score
20
Quality
20
Opportunity Rank
64
Capture Playbook
Strategy for dividend capture trade
Quick Capture
Only -99 days until ex-date

Trade Timeline

Entry
Thu, Jan 1
Target entry around 14 calendar days before the 2026-01-08 ex-date (approximately 2025-12-25), allowing for a 0.70% historical average return and 59.6% win rate on this pattern.
Ex-Date
Thu, Jan 8
Dividend locked in
Exit
Fri, Jan 9
Plan to exit about 7 days before ex-date (around 2026-01-01), rather than holding through ex-date, as this has been the statistically superior capture window for CPB.
Expected Return
+0.44%
Historical Win Rate
54%

Risk Factors

  • Historical win rates are only modest: 59.6% for Buy 14d / Sell 7d and 53.5% for the recommended Quick Capture Buy 7d / Sell 1d, so edge is limited.
  • Average capture yield is 0.735% while the dividend itself is 0.39/28.11 ≈ 1.39%, implying the price decline around ex-date often offsets a substantial portion of the dividend.
  • Average recovery time of 52.3 days means if the trade moves against you, capital may be tied up for nearly two months before prices tend to recover.
  • 14-day ATR of 1.82% indicates meaningful short-term swings, which can overwhelm a small expected return of 0.44% for the Buy 7d / Sell 1d strategy.
  • 7-day win rate (45.5%) and 14-day win rate (50.5%) around ex-date show almost coin-flip behavior if you mistime entry/exit.
  • Positive 5-day (0.1204%/day) and 20-day (0.0677%/day) momentum slopes are supportive but very mild, so momentum tailwind is weak.

Action Checklist

  • 1.Confirm current CPB price and any recent news that could affect dividend safety or volatility before entering.
  • 2.If pursuing long-term income, cap position size given low Quality (30/100) and Long-Term Score (30/100), and diversify across higher-tier dividend names.
  • 3.For a capture trade, prefer the Buy 14d / Sell 7d strategy over holding through ex-date, targeting entry around 2025-12-25 and exit around 2026-01-01.
  • 4.If following the Quick Capture recommendation (Buy 7d / Sell 1d), size the trade small relative to portfolio because the expected return is only 0.44% with a 53.5% win rate.
  • 5.Set clear stop-loss or maximum drawdown limits in light of the 1.82% ATR, which can easily erase the expected capture edge.
  • 6.If price drops post-entry, decide in advance whether you will adhere to the historical 52.3-day average recovery horizon or cut losses sooner.
  • 7.Reevaluate the setup a few days before the planned entry to ensure momentum (5d and 20d slopes) remains positive or at least neutral.
Scenario Analysis
StrategyAvg ReturnWin RateHistorical Events
Buy 14D, Sell 7D After
Buy 14 days before ex-date, sell 7 days after
+0.70%60%99 ex-dates
Quick CaptureBest
Buy 7 days before ex-date, sell 1 day after
+0.44%54%99 ex-dates
14-Day Hold
Buy 1 day before ex-date, sell 14 days after
+0.15%54%99 ex-dates
Classic Capture
Buy 1 day before ex-date, sell 7 days after
-0.17%47%99 ex-dates
Same-Day
Buy 1 day before ex-date, sell 1 day after
-0.15%37%99 ex-dates

* Returns include dividend capture yield plus price change. Past performance does not guarantee future results.

Analysis Summary

CPB offers a high 5.55% forward yield but carries a low Quality Score (30/100) and Tier 3 rating, making it better suited as a supplementary income position than a core dividend holding. For capture traders, historical data favors entering about 14 days before ex-date and exiting 7 days before, with a modest 0.70% average return and 59.6% win rate, but volatility and a 52-day average recovery time make this only a medium-quality opportunity.

Historical Capture Performance
Based on past dividend events for CPB
Avg Capture Yield
0.73%
Avg Recovery Days
52.3
7-Day Gap Fill
97%
14-Day Gap Fill
97%

This analysis is for informational purposes only and is not financial advice. Past performance does not guarantee future results. Always conduct your own research before making investment decisions.