Campbell Soup Company (CPB)
Dividend Opportunity — Ex-Date Thursday, January 8, 2026
Trade Timeline
Risk Factors
- •Historical win rates are only modest: 59.6% for Buy 14d / Sell 7d and 53.5% for the recommended Quick Capture Buy 7d / Sell 1d, so edge is limited.
- •Average capture yield is 0.735% while the dividend itself is 0.39/28.11 ≈ 1.39%, implying the price decline around ex-date often offsets a substantial portion of the dividend.
- •Average recovery time of 52.3 days means if the trade moves against you, capital may be tied up for nearly two months before prices tend to recover.
- •14-day ATR of 1.82% indicates meaningful short-term swings, which can overwhelm a small expected return of 0.44% for the Buy 7d / Sell 1d strategy.
- •7-day win rate (45.5%) and 14-day win rate (50.5%) around ex-date show almost coin-flip behavior if you mistime entry/exit.
- •Positive 5-day (0.1204%/day) and 20-day (0.0677%/day) momentum slopes are supportive but very mild, so momentum tailwind is weak.
Action Checklist
- 1.Confirm current CPB price and any recent news that could affect dividend safety or volatility before entering.
- 2.If pursuing long-term income, cap position size given low Quality (30/100) and Long-Term Score (30/100), and diversify across higher-tier dividend names.
- 3.For a capture trade, prefer the Buy 14d / Sell 7d strategy over holding through ex-date, targeting entry around 2025-12-25 and exit around 2026-01-01.
- 4.If following the Quick Capture recommendation (Buy 7d / Sell 1d), size the trade small relative to portfolio because the expected return is only 0.44% with a 53.5% win rate.
- 5.Set clear stop-loss or maximum drawdown limits in light of the 1.82% ATR, which can easily erase the expected capture edge.
- 6.If price drops post-entry, decide in advance whether you will adhere to the historical 52.3-day average recovery horizon or cut losses sooner.
- 7.Reevaluate the setup a few days before the planned entry to ensure momentum (5d and 20d slopes) remains positive or at least neutral.
| Strategy | Avg Return | Win Rate | Historical Events |
|---|---|---|---|
Buy 14D, Sell 7D After Buy 14 days before ex-date, sell 7 days after | +0.70% | 60% | 99 ex-dates |
Quick CaptureBest Buy 7 days before ex-date, sell 1 day after | +0.44% | 54% | 99 ex-dates |
14-Day Hold Buy 1 day before ex-date, sell 14 days after | +0.15% | 54% | 99 ex-dates |
Classic Capture Buy 1 day before ex-date, sell 7 days after | -0.17% | 47% | 99 ex-dates |
Same-Day Buy 1 day before ex-date, sell 1 day after | -0.15% | 37% | 99 ex-dates |
* Returns include dividend capture yield plus price change. Past performance does not guarantee future results.
CPB offers a high 5.55% forward yield but carries a low Quality Score (30/100) and Tier 3 rating, making it better suited as a supplementary income position than a core dividend holding. For capture traders, historical data favors entering about 14 days before ex-date and exiting 7 days before, with a modest 0.70% average return and 59.6% win rate, but volatility and a 52-day average recovery time make this only a medium-quality opportunity.
This analysis is for informational purposes only and is not financial advice. Past performance does not guarantee future results. Always conduct your own research before making investment decisions.